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Communication & Trade Marketing

T&F was born in 2005 and is involved in developing new product ideas for Fast Moving Consumer Goods, selling products to the main chains of large-scale retail trade and to the best specialized shops.
We have an innovative approach to the market and we are able to cover all the marketing aspects, from market to market. Based on a deep and precise analysis, we identify the product positioning with innovative elements and develop it with a great creativity following the Italian style and tradition.
Our process identifies three main steps: Research and development, design and style, product,category management.

What we do

Based on a deep and precise analysis, we identify the product positioning with innovative elements and develop it with a great creativity following the Italian style and tradition. Our process identifies three main steps: research and development, design and style, product, category management.

Trade Marketing

Get your company off the ground with the right marketing strategy. Did you know that 70% of purchases are made by customers because they have found a product of interest before their eyes? Most purchases are therefore impulsive, decided on the moment and when they have the product in front of them. Trade marketing is the set of strategies that allows you to attract the end consumer. Here you can find an experienced and competent team who will study and implement the best marketing strategies for your company. We are ready to carry out all trade marketing activities to bring your products to success. We create personalised displays and graphics for each product you choose to buy. It does not matter if your business is a big business or a small business we know how to find the ideal solution for everyone.

Branding Services

We develop Branding projects and produce FMCG ideas, both in food and non-food departments. From categorical analysis and shelf study we develop the product’s concept, therefore creating the brand. We take care of all the steps needed to create product value: from naming, to graphics and packaging, through all the promotional and communication tools.
Services:
►Market Analysis   ►Competitor Analysis   ►Shelf and Compartment analysis
►Brand Strategy   ►In and Off Store integrated   ►Marketing Strategies Distribution

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